
That sound you hear is the reverberating cacophony of a thousand unfollows. I get it. A great many people rightfully find the avocado toast trend — that is avocado, smashed onto a piece of toasted bread, then discussed as if it were notable — both baffling and exasperating. But I believe there’s a time and place for everything and for me that time (currently a sick no-sleeping baby, thus no-sleeping parents, leading to utter cooking apathy and a near-clinical fixation on avocado toast on my part) and a place (a Nolita cafe that makes it better than anyone else) is right now.


Depending on your perspective, Cafe Gitane, a French-Moroccan shoebox on Mott Street, is to be lauded or booed for launching the avocado toast trend in the 90s, but I came to it later, mostly thanks to you because for as long as people have been kind enough to order custom signed copies of the first SK cookbook from McNally Jackson in Soho, I’ve been sneaking around the corner when I’m done for a little toast-shaped luxury.

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