The Business of Meal Kits — Meal Planning

The growing number of direct-to-consumer meal plan companies and the ease of use belies a deceptively complicated business model. It takes a lot of planning, and a lot of people, to get that big box of ingredients for pad Thai burgers and ginger salmon cakes to your front door. For the folks at Plated, for example, it takes close to 500 people with multiple areas of expertise, from recipe development and sourcing, to packing and shipping, to technology and marketing. Here, we take a closer look at the business of meal kits.

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apricot hazelnut brown butter hamantaschen

apricot hazelnut brown butter hamantaschen

Let me be the first to admit that the only reason that the hamantaschen archives on this site aren’t stronger are that I’m completely stubborn and generally a pedant and this gets in the way of what I know needs to be done to achieve hamantaschen perfection. If you read that sentence and thought “I know what some of those words mean but maybe not in that order,” don’t worry, you’re not alone. Hamantaschen are triangular cookies traditionally eaten during the Jewish festival of Purim (think: Jewish Mardi Gras) that falls next week. Haman, the villain in the biblical story, was said to wear a tricorne hat — with the brim turned up on three sides, something that was wildly fashionable in the 1800s which means it’s due for a hipster revival any day now — and this is where the cookies get their shape.

brown butter cookie dough
brown butter vanilla bean dough

While I’ve made them a few times before — really, what is there not to love about filled cookies — mine tend to flop open and leak because I find the traditional ones floury and dull, and prefer those that are like tiny open-faced fruit tarts or galettes — light, flaky and tender with inspired fillings. [This is probably what happens when you have a mother that made french onion more often than matzo ball soup, beef bourguignon instead of roast chicken, not that we minded one bit.] These little fruit tarts are high on delicious but low on structural integrity.

grinding hazelnuts, sugar, flour

… Read the rest of apricot hazelnut brown butter hamantaschen on smittenkitchen.com


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12 Granola Recipes for the Hippie in All of Us — Recipes from The Kitchn

Granola has come a long way from being the crunchy hippie food it was once considered. Now popular with people of all stripes, this classic breakfast food has just as many variations as there are people to enjoy them.

Sweet, savory, loose, clustered — there’s no wrong way to make and enjoy a batch of granola. Take these 12 recipes as inspiration, and then explore and experiment until you create your own signature granola.

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Recipe: One-Bowl Food Processor Muffins with Oats, Figs, and Hazelnuts — Food Processor Baking Recipes from The Weiser Kitchen

This is a delicate, flavor-packed, nutrient-rich muffin that takes advantage of the grinding power of the food processor, but doesn’t take away from the tender crumb of a muffin. With chunks of figs, hazelnuts, and oats, this muffin passes for breakfast, but nothing beats it warm out of the oven with a pat of butter.

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sesame soba and ribboned omelet salad

sesame soba and ribboned omelet salad

In times of lots of worry and little sleep, like most of us, I return to my comforts and staples: avocado toast, a great pot of meatballs, and as many ways as I can find to intersect noodles and eggs. While I am fairly certain I could live off this fiery, crunchy spaghetti pangrattato with crispy eggs for the rest of my life, as bits of spring have been in the air, I am always ready for fresh takes on cold noodles.

what you'll need
blending sesame seeds to paste

Flipping through Heidi Swanson’s wonderful Near & Far a few weeks ago, I became entranced with the cold soba salad in part for the ingredients but really it was the footnote at the end that stayed with me: “Serve topped with a poached egg or an omelet sliced into a whispery-thin chiffonade.” Whispery-thin chiffonade. Could anything be so lovely? I imagined the strands of eggs tangling with the strands of noodles, punctuated with a sesame-seed flecked sauce and crispy raw vegetables and I needed it in my life.

whisky whisky

… Read the rest of sesame soba and ribboned omelet salad on smittenkitchen.com


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permalink to sesame soba and ribboned omelet salad | 19 comments to date | see more: Japanese, Photo, Put An Egg On It, Salad, Summer, Vegetarian, Weeknight Favorite